In 2024, Shonna Waters and Erin Eatough realized they shared a vision to reshape the future of work. With a combined 40+ years of experience - Shonna with deep industry experience and Erin with roots in academia - they could join forces on a mission to make work more human-centric. With the world at an inflection point, amplified by the rise of AI, organizations are facing broad and unprecedented challenges around the future of work. This is a pivotal moment presenting an extraordinary opportunity to reimagine how work could be done.

​

Armed with decades of organizational and behavioral science expertise, Shonna and Erin see technology as a powerful catalyst for change. They envision a future where innovative tools can fundamentally transform the work experience, creating a harmonious balance between the needs of people and organizations. Embodying a unique blend of skills, honed through their impressive track record of 50x-ing growth as executives and scientists at a unicorn HR tech company, their expertise spans across psychology, behavioral science, marketing, and sales. 

​

With these realizations, Fractional Insights was born. Shonna and Erin set out to materialize a vision of a “fractional lab” that bridges the gap between scientific research and practical application. They also know that to truly make a difference, they would need to assemble an all-star team of experts. In turn, they created The Fractional Insights Expert Network, a flexible talent pool comprising top-level experts to provide a comprehensive suite of services that can help companies create and sell products and solutions that genuinely improve people's lives.

​

By bringing together a multidisciplinary powerhouse of researchers, data analysts, psychologists, behavioral scientists, marketing strategists, and sales professionals, Fractional Insights can flexibly collaborate with companies to excel at expert argumentation, enhance win rates, and accelerate growth for organizations who want to make work better. Fractional Insights is unprecedented by making typically inaccessible high caliber, high price-tag expertise accessible through flexible, fractional services.

​

Under the guidance of Shonna and Erin, Fractional Insights is poised to revolutionize the way companies access and leverage expertise. By providing a fractional lab model, they are democratizing access to top-tier talent and resources, empowering organizations to tap into a wealth of knowledge without the burden of maintaining full-time, in-house teams. As Fractional Insights continues to grow and evolve, it remains steadfast in its commitment to shaping the future of work and making it more human-centric, one innovative solution at a time.